INVESTMENT EDUCATION

Understanding ETF Investing

Exchange-traded funds (ETFs) have become popular investment vehicles for diversification and cost efficiency. Here's what you should know about how they work, their advantages, and important considerations.

10,000+

ETFs Available Globally

$10T+

Assets Under Management

0.03%

Lowest Expense Ratios

1993

First U.S. ETF (SPY)

What is an ETF?

An Exchange-Traded Fund (ETF) is an investment fund that holds a collection of assets (stocks, bonds, commodities, etc.) and trades on stock exchanges like individual stocks. ETFs combine the diversification benefits of mutual funds with the trading flexibility of stocks.

Most ETFs are passively managed, meaning they track a specific index (like the S&P 500) rather than trying to beat the market through active stock picking. This passive approach typically results in lower fees compared to actively managed mutual funds.

When you buy an ETF share, you're buying a piece of a portfolio that tracks an index or investment strategy. The price fluctuates throughout the trading day based on supply and demand, unlike mutual funds which are priced once daily after market close.

Advantages

  • Lower expense ratios than most mutual funds
  • Intraday trading flexibility
  • Tax efficiency through in-kind redemptions
  • Transparent holdings (daily disclosure)
  • Diversification in a single security
  • No minimum investment beyond share price

Disadvantages

  • Trading commissions (though many brokers now offer free trades)
  • Bid-ask spreads can impact costs
  • Not suitable for frequent small investments
  • Some niche ETFs have low liquidity
  • Tracking error from underlying index
  • Complexity in leveraged/inverse ETFs

Types of ETFs

ETFs come in many varieties, each serving different investment objectives and risk profiles.

Broad Market Index

Track major market indices like S&P 500, total stock market, or international markets. Generally low cost and widely diversified.

Popular examples: SPY (S&P 500), QQQ (Nasdaq-100), IWM (Russell 2000), VOO (S&P 500), VTI (Total Market)

Sector-Specific

Focus on specific industries like technology, healthcare, energy, or financials. Higher concentration risk but targeted exposure.

Examples: XLK (Technology), XLV (Healthcare), XLE (Energy), XLF (Financials), XLI (Industrials)

Bond/Fixed Income

Provide exposure to government, corporate, or municipal bonds. Used for income generation and portfolio stability.

Examples: AGG (Aggregate Bond), BND (Total Bond), TLT (Long-term Treasury), LQD (Investment Grade Corporate)

International/Emerging

Offer exposure to non-U.S. developed or emerging markets. Adds geographic diversification and currency exposure.

Examples: VEA (Developed Markets), IEMG (Emerging Markets), EFA (EAFE), VWO (Emerging Markets)

ETFs vs. Mutual Funds vs. Individual Stocks

FeatureETFsMutual FundsIndividual Stocks
TradingThroughout the dayEnd of day onlyThroughout the day
Minimum Investment1 share priceOften $1,000-$3,0001 share price
Typical Expense Ratio0.03% - 0.75%0.50% - 2.00%N/A
DiversificationBuilt-inBuilt-inRequires multiple holdings
Tax EfficiencyGenerally highGenerally lowYou control
Management StyleMostly passiveActive or passiveSelf-directed

How to Evaluate ETFs

Expense Ratio

Annual fee charged as a percentage of assets. Lower is better. Broad market ETFs often charge 0.03%-0.20%, while specialized ETFs may charge 0.50%+. These fees compound over time and significantly impact returns.

Tracking Error

How closely the ETF follows its benchmark index. Small tracking errors are normal due to fees and trading costs. Large tracking errors suggest operational issues or high costs eating into returns.

Liquidity & Volume

Higher trading volume generally means tighter bid-ask spreads and easier entry/exit. Check average daily volume and assets under management. Large, popular ETFs have better liquidity than niche funds.

Holdings & Concentration

Review the ETF's top holdings and sector allocation. Some index ETFs are heavily concentrated in a few large stocks. Understand what you're actually buying and whether it fits your diversification needs.

Tax Considerations

ETFs are generally tax-efficient, but some generate more capital gains distributions than others. Check historical distributions and consider holding less tax-efficient ETFs in retirement accounts.

Fund Provider

Established providers like Vanguard, BlackRock (iShares), State Street (SPDR) generally offer reliable, well-managed funds. Newer or smaller providers may have less track record or operational experience.

Common ETF Investing Mistakes

Chasing Recent Performance

Just because an ETF had great returns last year doesn't mean it will continue. Past performance doesn't guarantee future results. Focus on long-term strategy, not short-term winners.

Ignoring Expense Ratios

A 1% difference in fees might not sound like much, but over 30 years on a $100,000 investment, it could cost you $100,000+ in potential returns due to compounding. Small fees matter enormously.

Over-Trading

ETFs trade like stocks, which makes frequent trading tempting. But excessive buying and selling generates commissions, taxes, and often poor timing decisions. Most investors do better buying and holding.

Not Understanding What You Own

Read the prospectus and understand the ETF's holdings, strategy, and risks. Some ETFs with similar-sounding names have very different portfolios. Know what you're buying.

Using Leveraged/Inverse ETFs Inappropriately

Leveraged and inverse ETFs are designed for short-term trading, not buy-and-hold investing. They use derivatives and rebalance daily, which causes decay over time. They're complex and risky.

Our Perspective on ETFs

We view ETFs as useful tools for building diversified portfolios cost-effectively. They're not magical or guaranteed to outperform, but they do offer real advantages in terms of fees, transparency, and tax efficiency compared to many alternatives.

For most investors, broad market index ETFs make sense as core holdings. They provide instant diversification, low costs, and historically have outperformed most actively managed funds over long periods. That doesn't mean they're risk-free. Markets go down, sometimes for extended periods.

We're skeptical of niche, thematic, or complex ETFs that promise to exploit specific market trends. These often have higher fees, more concentrated risk, and may not deliver on their marketing promises. Simple, low-cost, broadly diversified ETFs are usually the better choice.

ETFs are investment vehicles, not investment strategies. The real work is figuring out appropriate asset allocation, risk management, and long-term planning. We can help you think through those decisions rather than just picking tickers.